wearable market

Making sense of the wearable market

Courtesy of u-blox : wearable market

The wearable market is undergoing a rapid evolution, which is driving innovation and influencing the time‑to‑market. From a usage experience, main drivers are fashion and personality choices that in turn drive requirements on form factor and usability. Further, monetization is moving from the device to services and thus driving big data / cloud analytics, a total ecosystem which is defined as the Internet of Things (IoT).


There’s a saying, “sitting is the new smoking”, implying health risks for those who don’t exercise. We see companies issuing health insurance to push their customers to be more physically active in order to lower the risk of future health problems. In the wearable industry, activity devices are already being used to encourage the user to be more active, and there is growing interest in using data to support the reduction of insurance premiums for active users. This trend is to a large extent driven by companies that are supporting the premiums of their employees. In these cases, enterprise programs are launched and each employee gets an activity tracker “for free”. With these trackers, they are incentivized to be more active and the company can then save costs on the insurance premiums plus benefit from a healthier staff.


The first generation of tech wearables was focused on function rather than fashion. Today, this is no longer the case, and fashion tech is here to stay. Wearables have become fashionable accessories in a range of styles, screens / no screens, material, and more. Wearables have been identified by fashion brands, OEMs, and watch makers as a growth area, and therefore, strategic investments are made to sustain this growth. Examples already underway include Fossil buying Misfit and HTC partnering with Under Armor. We see key watch brands (such as Casio, Citizen, Alpina) following this trend by integrating smart electronics in their products.


Not only has it become trendy to be fit and track your progress on your own, but today we want to share our achievements after the exercise. A brand that recognized this upcoming trend already a few years back was GoPro when they introduced their action camera slogan “You’re the Hero”. Hence, products that track your physical performance results are required – not only for the sake of knowing the performance, but to actually show the world how good you are and to compare your performance with that of your peers.

User interface

We will also see significant changes to the user interface of wearables. Wearable technology users want to interact with the device via speech or even via image recognition. The devices thus need to evolve technically to satisfy the growing needs for interactivity with our personal senses.


Wearables fit very nicely with our growing need for precise tracking of the whereabouts of our loved ones, while also offering educational and interactive content. The elderly, kids and pets can be fitted with real‑time accurate location tracking devices with convenient safety zone settings. For instance, Korean KIWI PLUS’ smartwatch offers such capabilities.

Time management

By enriching the experience and meeting desires to optimize our lives around the clock, we see new trends in the on‑the‑go‑lifestyle time management. With the influx of wearable tech devices we gain insight on how to keep our lives on track.


Not only do we want to control our time, but also our everyday communication from emails and phone calls, or interact with our surroundings, such as the smart home. Intelligent wearables such as smart watches give us new connectivity tools that are ready when we are.

Augmented reality

The possibility to interact with a device for pleasure or enhanced virtual experience is a fascinating new trend; the Pokémon GO fever in 2016 clearly showed how we want to be on the go and experience new worlds. Augmented reality can change how we interact with the world around us – from location sensing personalized messages to personal interaction.

unmanned vehicles

The possibilities of unmanned vehicles

Courtesy of u-blox : The possibilities of unmanned vehicles

The unmanned vehicle business is projected to see substantial growth over the coming years, with a market worth USD 30+ billion by 2022. Several major trends and initiatives are underway, driving this growth forward. For instance, there is an increased need for more robustness and security, smaller footprints, and reduced power consumption as well as for even higher performance.

Safety & Security

Future unmanned vehicle applications will require more navigation control and security, as pilots and drivers become less involved in steering. There have been concerns that today’s mass market positioning technology cannot deliver enough accuracy to enable automated navigation and that safety and security breaches could potentially lead to loss of vehicle control. As the market evolves, so have the technologies offering higher positioning accuracy and heightened security features. High precision GNSS position information enables highly automated applications while trustworthy and secure position information enables fully autonomous operations.

Component optimization

Unmanned vehicles require high precision control. Because of their comparatively high manufacturing bill of materials (BOM), they have been unable to afford the size, power, or cost of the high precision technologies used in the surveying and heavy machinery markets. As the BOM in the consumer unmanned aerial vehicle (UAV) and drone markets has come down, low cost, high performance industrial UAV applications have become viable, driving the need for high precision control, for instance for professional UAV applications.

New use cases

The evolving market has given rise to new use cases. Commercial UAV operations are, for instance, becoming increasingly common in mapping and inspection applications. We also see an increased interest in UAV delivery applications led by Google, UPS, Mercedes‑Benz, and Amazon. More and more business‑critical markets such as agriculture and machine control have adopted high precision GNSS technologies to satisfy their automation needs, yet costs have limited mass adoption. A brand new use case is Unmanned Traffic Management (UTM), which is looking at ways to integrate UAV flights into the airspace without a UAV pilot. Many more applications will emerge as the growth of the robotic homecare market reduces the cost of small ground vehicle robotics manufacturing.

Remote control connectivity

Unmanned vehicles require new means for monitoring and remote control that put the human above the system rather than inside it. These cases require secure and stable connectivity technologies offering cellular and short range radio connectivity.

Connected City

Connecting cities to the information age

Courtesy of u-blox : Connecting cities to the information age

Studies show that by 2020, cities will have nearly 1 billion smart meters and that 50 million street lights will be smart street lights. Let’s highlight the key market drivers fueling this Smart City application growth.


A preliminary requirement for a Smart City investment is sustainability. The technologies used to operate these cities must enable clean energy initiatives to create a greener, more environmentally‑friendly city that successfully meets energy, emission, and waste reduction goals. Examples include optimization of pickup routes in waste management, parking systems to reduce driving time in search for an available spot, emissions sensors, and street lighting solutions that respond to current environmental conditions.

Public safety

Ranging from traffic situation monitoring and responsiveness to improved lighting solutions and video surveillance at main intersections, public safety initiatives can lower crime and reduce traffic incidents.


By implementing wireless and positioning technologies, a Smart City enjoys many cost savings:

  • Long deployments — Smart City devices can be remotely monitored and receive critical security and firmware updates over the air (FOTA) long after they are installed, ensuring that the infrastructure remains safe as well as reducing cost and eliminating the need to update devices individually
  • Lower maintenance — Devices can be monitored remotely, reducing expenditures for maintenance workers that have to be sent out to visually inspect equipment or record utility meter data
  • Reduced energy expenditures — Smart City applications lower power consumption for municipalities. Examples include adaptive street lighting that can respond via sensors to environmental or traffic conditions and route optimizations for city vehicles
  • Reduced wear & tear — Data captured by Smart City technologies can be used to manage city assets more effectively when and where they are most needed

Meeting the challenges of tomorrow’s vehicles

Courtesy of u-blox : Applications – Meeting the challenges of tomorrow’s vehicles

The automotive and transport market covers a vast amount of applications. The u‑blox product portfolio is designed and developed for such applications, saving both time and money for improved efficacy and operation.

Autonomous driving

A car without a driver? What not long ago sounded like a fairytale is already in test mode with experiments by Volvo and Google’s campus cars to name a couple.
The autonomous vehicle raises the bar for information availability in the vehicle in order to ensure a safe ride. Ultra‑precise and reliable vehicle position as well as information on the behavior and position of surrounding vehicles becomes crucial. All this is only possible with the seamless integration of sensors such as cameras, highly reliable navigation components, secure and stable wireless LTE communication channels, as well as communication to other vehicles and the roadway infrastructure. Technologies including high precision GNSS, Cat 9 LTE, and 802.11p are already today supporting this vision.


At a basic level of V2X, vehicles can communicate critical information between vehicles (vehicle to vehicle / V2V) and infrastructure (vehicle to infrastructure / V2I) to avoid accidents at intersections or send location information for emergency call services. However, the excitement is around V2X’s potential to usher in a new era of cognitive automobiles that are not only aware of their own status, but are also aware of the status of other vehicles, the environment, weather and road conditions, traffic, and myriad other parameters that might affect driver safety and travel efficiency. This automotive cognition happens when sensing, communication, and decisions take place at a machine‑to‑machine (M2M) level and enhances the overall driver experience as well as road safety.


Advanced driver assistance systems (ADAS) deployed today include radar sensors and cameras. These ADAS methods enable vehicles to sense obstacles but only in certain conditions, within a limited angle and range. As V2X arrives, 360 degree awareness will be enabled offering exact vehicle data including position, speed, and direction. ADAS will bring high quality maps fused with sensors (cameras, RADAR, LiDAR, etc.) as well as GNSS with 3D dead reckoning. V2X will thereby complement conventional ADAS technologies, resulting in a new era in road safety and traffic efficiency. ADAS is brought forth by a careful combination of technologies that are required for fully automated and autonomous driving – including reliability and protection from cybersecurity threats.

Navigation & traffic services

Improved and specific traffic services, such as real‑time traffic information or location based services (LBS) on your route, will make driving safer and more efficient. The technologies that these services are built on are GNSS and cellular communication, technologies that u‑blox has a long track record with in automotive OEMs and Tier1s. This focus is also reflected in the fact that u‑blox designs components specifically for the automotive industry.


GPS‑based eCall (Europe) and GLONASS‑based ERA GLONASS (Russia) are emergency call service initiatives that combine mobile communications and satellite positioning to provide rapid assistance to motorists in the event of a collision. The systems monitor in vehicle sensors for such events as airbag deployment to automatically transmit location details and summon assistance via emergency cellular service. In band modem (e.g. GSM, UMTS) capability – that is, the ability to transmit data over the voice channel – is a key requirement for both systems.


From a purely technological point of view, the addition of Internet connectivity to automobiles for infotainment purposes is a natural and evolutionary reaction to the movement of mobile devices from the home to the car. Applications range from streaming music and video, in‑vehicle Internet access, and receiving alerts of traffic and weather conditions.

Infotainment systems can deliver a rich user experience, and when combined with navigation systems they offer the highest level of performance in terms of design, quality, and user friendliness. A high‑speed cellular module can be embedded directly in the center‑stack infotainment system as an intelligent communications hub for all services. This reduces the need for cabling and safety implementations, which can be expensive because they need to ensure that critical services like eCall work after a crash. Hands‑free voice and music streaming can be achieved via Bluetooth, while Wi‑Fi can facilitate an in‑vehicle access point, multimedia distribution, and rear‑seat‑entertainment, as well as display applications such as Apple CarPlay, Android Auto, and Mirror Link.


A telematics unit (TCU) gathers and transmits status information of the vehicle. GNSS receivers and wireless communication are the underlying technologies for successful telematics applications. They support a plethora of applications such as fleet and asset management, stolen vehicle recovery, usage‑based insurance (UBI), power distribution, and public safety.

Connectivity and, in many cases, the intelligence of the telematics system, are placed in direct conjunction with the antennas (smart antenna / connected car node), avoiding expensive cable runs. Due to placement, a high speed data bus is needed to connect the system to high bandwidth data devices in the car. Often, Bluetooth and Wi‑Fi connections enable data to and from consumer devices in the vehicle. These systems tend to be great for cost‑effective smart modules, which “borrow” the processing capacity of a cellular module for the entire node, including for routing and telematics services.

While the TCU is primarily dedicated to telematics, it can also provide connectivity for infotainment systems and other services. For instance, cellular connectivity can enable features such as eCall, bCall, concierge services, remote control, and remote monitoring. Connectivity to the Internet can also be made via external Wi‑Fi hotspots to access the cloud, media services, over‑the‑air (OTA) updates, or to off‑load LTE. Additionally, V2V and V2X communications can be achieved via 802.11p, and remote key‑less entry (RKE) can be done via Bluetooth low energy to the smartphone that acts as a key.

u‑blox TCU reference design

u‑blox TCU reference designIn the next few years, traffic will increase, the number of people requiring mobility will increase, and simply the way we will live and work will have an underlying impact on our need for mobility. Consequently using the next generation of wireless communication and location technologies will contribute to optimizing traffic flow, efficient use of resources, and also the improved usage of vehicles.

Fleet management

The gathering and transmission of on‑board diagnostic (OBD‑II) data, combined with sensors, precise positioning, and driver monitoring are also critical for fleet managers, who can now track truck and driver status to make sure the truck receives maintenance before breaking down. They can also check that the driver is alert and maintaining good driving habits. For fleet managers who are in a very competitive environment, it can make the difference between staying in business or not. Fuel savings, automatic tolls to save time, along with fewer breakdowns can add up quickly to reduce the overall business costs. It will also increase safety, as critical information can be transmitted in real‑time and service can be prepared efficiently, thereby avoiding downtimes.

For fleet managers, it is crucial to have a stable data connection to communicate with the vehicle, combined with location information and short range communication options (for example, for diagnostics in the garage or to update relevant vehicle information via a gateway).

Logistics asset tracking

For full operational visibility and decision making through the logistics business value chain, it is crucial to be able to accurately track assets and vehicles. For instance, containers can be tracked globally with a combination of battery optimized cellular technologies (such as NB‑IoT), Wi‑Fi connected access points, and standard positioning technologies. This will allow logistic companies to track the driving behavior of each driver, optimize routes, and get technical information to maximize efficiency.

Logistics Asset Tracking

u-blox UBX-P3

With UBX-P3, u-blox accelerates V2X active traffic safety

Courtesy of u-blox : With UBX-P3, u-blox accelerates V2X active traffic safety

UBX-P3 is the industry’s smallest concurrent dual-channel vehicle-to-everything (V2X) communication chip. It is based on the DSRC/802.11p standard. The UBX-P3 takes u‑blox’s commitment to shaping the future of active safety and autonomous driving technologies to the level of industrialization. Driven by demands for reducing traffic accidents and optimized traffic management, V2X technology leverages wireless communication for vehicle‑to‑vehicle (V2V) and vehicle‑to‑infrastructure (V2I) communication, giving all vehicles on the road a shared real-time perception of their surroundings. In addition to increasing road safety, V2X technology improves traffic management and enables wide-ranging applications such as truck platooning as well as in areas including smart cities, mining, and agriculture. In this video, you’re introduced to some V2V applications that UBX-P3 would enable. Learn more at

The UBX-P3 is a compact Wi-Fi chip that provides full 802.11p functionality for V2X applications. The chip operates on both 5.9 GHz and 760 MHz frequency bands. The UBX-P3 is fully compliant with IEEE WAVE and ETSI V2X requirements and enables concurrent reception on two 802.11p channels. The chip supports diversity in both transmit and receive directions, thus providing vehicles full coverage with no “dead” areas. The UBX-P3 chip features an Ethernet host interface, which allows maximal flexibility in placing the chip in a vehicle, independent of the distance from the host processor. It also offers a solution for smart antennas and distributed systems in the vehicle. The UBX-P3 chip has superior RF performance and a robust design, making it ideal for operation in harsh environments. The chip is fully qualified in accordance with the highly demanding AEC-Q100 grade 2 specification.

Smallest concurrent dual-channel V2X chip:

• Compact 9 x 11 x 1.04 mm V2X chip
• Co-packed power management unit
• Concurrent dual channel / diversity for robustness and full coverage around the vehicle
• Operating temperature of -40 °C to +105 °C
• Low power consumption – less than 1 W
• Supports smart antenna deployment

Seeed announces two new IoT development boards

Seeed announces two new IoT development boards using u-blox technology

Courtesy of u-blox : Seeed announces two new IoT development boards using u-blox technology

Thalwil, Switzerland – June 7, 2018 – u‑blox (SIX:UBXN), a global provider of leading positioning and wireless communication technologies, announced today that its modules will be at the core of two new developer boards. The boards, which are designed and produced by Seeed, one of China’s largest distributors of microelectronic components for the international developer and maker communities, deliver cellular communication and positioning capabilities for a wide range of applications in the Internet of Things.

The first of the two development boards is a Raspberry Pi HAT designed to augment Raspberry Pi computers with cellular communication as well as cellular‑based positioning services. The board will be released in multiple variants (USA AT&TUSA VerizonEurope) based on the u‑blox LARA‑R2 LTE Cat 1 module series.

The second board, the WIO LTE Cat M1 / NB1 tracker, provides the essential hardware to make low‑power location tracking devices for people, pets, and assets. It can be programmed using the Arduino IDE and is also Espruino (JavaScript) compatible. The board uses the u‑blox MAX‑M8Q GNSS module to determine position, integrating signals from multiple GNSS satellite constellations, and connects to the cellular network using the u‑blox SARA‑R4 LTE Cat M1 / NB1 module. Developers and businesses can customize the standalone board and have it manufactured through Seeed’s services to create solutions tailored to their specific needs.

“Seeed is among the top three designers and distributers of products that target makers. Based in China’s Shenzhen, also known as the “world capital of hardware innovation,” Seeed is ideally positioned to deliver a pioneering and affordable offering to both the domestic and the global maker community,” says Michael Ammann, Senior Principal at u‑blox.

“We are pleased to collaborate with u‑blox on the development of these two IoT boards. The fact that the mobile communication networks that these new products rely on are only now being rolled out could have been an obstacle,” says Ye Xiaobo, Product Manager at Seeed. “But thanks to good documentation and support, we are excited to give our customers the opportunity to develop new applications that benefit from the low power consumption and low‑cost data plans they need.”

About u‑blox
u‑blox (SIX:UBXN) is a global provider of leading positioning and wireless communication technologies for the automotive, industrial, and consumer markets. Their solutions let people, vehicles, and machines determine their precise position and communicate wirelessly over cellular and short range networks. With a broad portfolio of chips, modules, and a growing ecosystem of products supporting data services, u‑blox is uniquely positioned to empower its customers to develop innovative solutions for the Internet of Things, quickly and cost‑effectively. With headquarters in Thalwil, Switzerland, the company is globally present with offices in Europe, Asia, and the USA.

Find us on FacebookGoogle+LinkedIn, Twitter @ublox and YouTube

u‑blox media contact:
Natacha Seitz
PR Manager
Mobile +41 76 436 0788

About Seeed
Seeed is the IoT hardware enabler providing services that empower IoT developers to swiftly realize their products. By partnering with technology providers from hardware to the cloud, Seeed offers a wide array of hardware platforms and sensor modules ready to be integrated with existing IoT platforms. With Shenzhen’s extensive and flexible supply chain, Seeed also offers customization and agile manufacturing services, ranging from a single unit to over 10,000 units. Seeed serves the global market from its headquarter in Shenzhen, China, with branch offices in the US and Japan.

Find us on Facebook, Twitter @seeedstudio, and YouTube.

Seeed contact:
Seth Welday, Product Marketing Manager, Seeed

Create a better ride with new innovations

Market drivers: Create a better ride with new innovations from u-blox

Courtesy of u-blox : Create a better ride with new innovations

Looking into the future, safety, economic efficiency, mixed mobility, connected traffic, and autonomous systems are driving developments in the automotive and transportation space. Further, autonomous driving needs guaranteed position accuracy, making integrity essential. These key drivers are deeply interconnected and will improve the way people will travel and commute, and how infrastructure will evolve to meet expectations.

Mixed mobility

We’ll see a future where people combine different transportation methods; one could use a shared bike to get to the bus station, hop on the autonomous public transportation system, and for the very last mile take a shared car. Our future mobile world will strive for optimized and efficient transportation saving time, money, and the environment.

Connected traffic

From emergency calls to video‑on‑demand in the backseat, the connected vehicle improves the driving experience and enables vehicle makers to provide services after the sale of the vehicle. Every moving vehicle will become a data hub with bi‑directional communication to the infrastructure or – in the case of fleet management – to the control center. Private vehicles, public transportation as well as commercial fleets will be able to drive in “platoons” to save energy and optimize traffic flow.

This real‑time connectivity and data analysis will also increase safety and efficiency on the road.

Autonomous systems

New vehicle‑to‑everything (V2X) architectures, lane level accuracy, and highly automated driving – milestones towards autonomous driving systems – will enhance the driving experience and safety as well as accelerate the development of autonomous vehicles. The autonomous trend has already begun with robotic lawnmowers that drive autonomously, airport train systems that run without a driver, cars that park autonomously, vehicles that are unmanned (UAV), and trucks with more autonomous intelligence to relieve the driver.

Enhanced navigation systems will become “lane accurate” – they will be able to invite the driver to change lanes early enough before a turn or an exit. Augmented reality will be able to display the routing instructions directly on the road or lane. The benefits include more driver comfort, safety, and pleasure.

The autonomous car raises the bar for information availability in the vehicle in order to ensure a safe ride. Ultra‑precise and trustworthy vehicle position as well as information about the behavior and position of surrounding vehicles becomes crucial.

Safety & security

Can you rely on the information given by the system? Will “things” communicate safely with each other, and is it impossible to manipulate data? As we hand over personal intelligence to the systems, safety and security will become increasingly important aspects to consider all the way from single components to the entire ecosystem. By taking appropriate measures with regard to reliable, low‑latency communications and incorporating proven design techniques and reliable components or modules, automotive cognition can pave the way to the Holy Grail of safe, reliable, and truly autonomous vehicles. Along the way, it will enhance driver safety through more tightly integrated advanced driver assistance systems (ADAS) for collision avoidance while also enhancing the bottom line of commercial tasks such as fleet management.

Economic & sustainability efficiency

For OEMs and Tier1s, the total cost of ownership will become increasingly important as the level of autonomy rises. Also important trends to consider are the competitive time‑to‑market as well as environmental and resource sustainability; these would be important dimensions when planning new products or business models for the automotive and transport market.


It’s crucial in business‑critical automotive systems to get heads‑up alerts for any potential error‑occurrence within your operations. Automotive applications require full traceability of data, allowing you to seamlessly solve issues by tracking vehicles in real‑time, tagged with position and time‑stamped data information.


Saving lives on the road with vehicle-to-everything (V2X) communication.

Courtesy of u-blox : Saving lives on the road with vehicle-to-everything (V2X) communication.

Not only will V2X makes our streets safer, it will also reduce traffic and enable future autonomous applications on the road – and beyond.

By connecting your car to the vehicles and roadside infrastructure around it, V2X technology is about to transform mobility as we know it. With increased awareness of every nearby vehicle, including those that lie out of sight, your car will be able to actively reduce the risk of accidents and improve traffic flow.

Based on DSRC/ 802.11p, V2X directly connects vehicles to each other, to other road users, and to road‑side infrastructure. Following a series of successful pilots around the world and adoption by several automakers, the technology has demonstrated its preparedness to enable V2X communication today.

In its recent report ”Intelligent Transportation Systems Market Data, QTR 4 2017,” ABI Research is projecting DSRC/802.11p to reach an accumulated volume of 157 million units from 2018 to 2026 for new cars in the core markets US, EU and APAC, with an estimated total of 206 M units when smaller regions and aftermarket volumes are included.

Some initial applications that V2X will enable include:

Active road safety

By communicating with each other, vehicles will share a common perception and awareness of other traffic participants, making roads safer.


Truck platooning uses direct vehicle‑to‑vehicle communication to allow trucks to safely drive in compact convoys, saving fuel and precious space on the road.

Traffic management

Traffic managers will be able to leverage data collected by connected Road Side Units (RSUs) to assess and manage traffic in real time to prevent congestion before it forms, reducing CO2 emissions and shortening commutes.

Autonomous driving

Autonomous driving will depend on V2X communication in scenarios in which cameras and other vehicle sensors are unable to detect vehicles. Examples include when vehicles are too far away or out of sight (around the corner), as well as when visibility is poor, due, e.g., to bad weather.

Professional applications beyond transportation

V2X is also considered in numerous use cases that extend beyond our roads, including mining, agriculture, rail transport, and unmanned vehicles/drones.

Security – the u-blox trusted domain

Courtesy of u-blox : Security – the u-blox trusted domain

In industrial applications for the IoT, every attack surface must be secured in order to establish a chain of trust. Learn more about u-blox’s five pillars of security.

Sign up here to view the complete security webinar

  • To avoid misuse of applications, secure data, and data transmission, system designs need to follow security principles
  • Exposed interfaces in applications can be used as attack surfaces
  • Any attack will cause harm, including: immediate cost, damages, consequential costs

An attacked system may be subject to:

  • Firmware attacks, in which changed code can modify behaviour or access secrets
  • Data attacks, which attempt to interfere with normal operation
  • Man in the middle attacks, in which interface I/O capture is used to change or replay the control or data to interfere with actual values

Read our blog post on Secure IoT identities

Areas of security

ConfidentialityConfidentiality System assets can be only used by authorized parties (secrecy)

Availability Assets are accessible for authorized parties for a limited time

IntegrityIntegrity Measure of the trust in the information correctness provided by the system

RobustnessRobustness Systems are impervious to intentional or unintentional interference


Five principles of security that create the u‑blox Trusted Domain

Secure Boot The firmware is authentic, has not been modified and cannot be downgraded

secure boot and firmware
Secure Firmware Updates (FOTA) Only authenticated and validated updates can be applied

secure API
Secure Physical Interfaces and APIs

  • Only authorised users can gain debug access to a device and each access grant is unique
  • Blocks “development” back doors and ensures authorised usage of APIs
  • Data is authenticated and integrity protected in both directions – into and out from the module


Secure Transport Layer
Secure Transport Layer

  • The device can authenticate and sign or encrypt the communications with the server
  • No man‑in‑the‑middle attacks in device to server communication


Robustness, Spoofing/Jamming detection and active countermeasures
Robustness Spoofing/Jamming detection and active countermeasures

  • Security is also about software quality
  • Robustness against software attacks and detection of potential attacks on air interfaces
u-blox UBX‑P3

u-blox unveils the next step towards increased traffic safety and autonomous driving

Courtesy of u-blox

UBX‑P3 is the industry’s smallest concurrent dual‑channel V2X communication chip

Thalwil, Switzerland – June 5, 2018 – u‑blox (SIX:UBXN), a global provider of leading positioning and wireless communication technologies, today announced its short range UBX‑P3 chip for vehicle‑to‑everything (V2X) wireless communication based on the DSRC/802.11p standard. Building on the success of two previous generations of u‑blox V2X modules and the company’s position as market leader in scalable, high‑precision GNSS positioning solutions, the UBX‑P3, developed entirely in‑house, takes u‑blox’s commitment to shaping the future of active safety and autonomous driving technologies to the next level.

V2X technology leverages wireless communication for vehicle‑to‑vehicle (V2V) and vehicle‑to‑infrastructure (V2I) communication, giving all vehicles on the road a shared real‑time perception of their surroundings. In addition to increasing road safety, V2X technology improves traffic management and enables wide‑ranging applications such as truck platooning, as well as applications in areas including smart cities, mining, and agriculture.

In its recent report ”Intelligent Transportation Systems Market Data, QTR 4 2017,” ABI Research is projecting for 2018 to 2026 an accumulated volume of 157 M DSRC/802.11p units for new cars in the core markets US, EU and APAC, reaching above 206m units in total when including smaller regions and aftermarket volumes.

Major factors driving growth of the V2X market include rising demand for real‑time traffic and incident alerts for increasing public safety, expansion in government funding for better traffic management, and the development of connected vehicles. DSRC/802.11p technology is mature and available for immediate deployment of V2X systems. Many automotive tier‑1 suppliers are developing DSRC/802.11p based solutions. Car and truck OEMs like VW, GM, and Toyota have either deployed or plan to deploy the solutions commercially in the near future. After a long period of trial deployments in Japan, Toyota has announced plans to begin a broad placement of V2V and V2I technology in the U.S. market from 2021, with the goal of outfitting almost its entire line‑up with the technology by 2025. The trials in Japan helped to significantly decrease the number of accidents.

As the market leader in automotive positioning solutions, u‑blox has two decades’ experience working with the automotive industry’s quality and supply requirements. UBX P3 is designed in accordance with these stringent demands. The new product complements u‑blox’s portfolio of automotive grade positioning, cellular communication, and short range radio technology.

“UBX‑P3 is the result of our longstanding investment in the development of V2X. It is the industry’s smallest V2X communication chip – capable of concurrently communicating on two channels, which means that safety and service messages can be processed concurrently providing greater safety in traffic. This innovative chip will contribute to accelerating the deployment of DSRC/802.11p technologies to make transportation safer, more efficient, and more sustainable,” says Herbert Blaser, Senior Director, Product Center Short Range Radio at u‑blox.

About u blox
u blox (SIX:UBXN) is a global provider of leading positioning and wireless communication technologies for the automotive, industrial, and consumer markets. Their solutions let people, vehicles, and machines determine their precise position and communicate wirelessly over cellular and short range networks. With a broad portfolio of chips, modules, and a growing ecosystem of products supporting data services, u‑blox is uniquely positioned to empower its customers to develop innovative solutions for the Internet of Things, quickly and cost‑effectively. With headquarters in Thalwil, Switzerland, the company is globally present with offices in Europe, Asia, and the USA.

Find us on FacebookGoogle+LinkedIn, Twitter @ublox and YouTube

u‑blox contact:
Gitte Jensen
Investor Relations
Tel +41 44 722 7486

u‑blox AG
Zürcherstrasse 68
8800 Thalwil
Phone +41 44 722 74 44
Fax +41 44 722 74 47