Wireless charging advancements by global technology leader Laird (LRD: London) have the industry poised for significant growth as major automotive and mobile device manufacturers look to incorporate Laird’s technology into the daily lives of drivers and passengers.

Laird engineers have created the next generation of wireless chargers, which Guido Dornbusch, Laird’s Vice President of Product Management for Connected Vehicle Solutions, said “are highly efficient” and “have virtually no extra losses compared to cable connectors.”

Laird is the leading global provider of end-to-end automotive connectivity services with solutions including antenna coupling and telematics control units as well as smart device integration products such as wireless charging.

Dornbusch says Laird’s latest white paper titled “Removing Wires, Increasing Performance: Wireless Charging – An Automotive Expectation,” AVAILABLE HERE, illustrates how Laird is incorporating wireless charging technology into several European and American luxury brand automobiles. The white paper also talks about the future of wireless charging, the struggle to find a common industry standard, and Near Field Communication (NFC).

“By integrating NFC, wireless charging technology also can be combined with authentication, which opens up many more possibilities for use in the connected car,” Dornbusch explained. “Some examples are using smartphones as a key, especially helpful for car sharing applications, or automated payment processes.”

Dornbusch is a featured member of “The Internet of Cars, Cities, and Things” Panel at 5 p.m., Thursday, June 9, at TU Automotive Detroit, and he will discuss how the Internet of Things will impact cars as they connect to smart cities, infrastructures and homes.

Earlier this week Laird announced plans to expand its connected vehicle research, development, and engineering operations. Earlier this year the company opened a new facility in Brazil and acquired Germany based automotive electronics supplier Novero. In 2014 the company also opened a new manufacturing site in Shanghai China.

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