Pär Håkansson – Courtesy of Nordic Semiconductor, March 22, 2017
Bus passengers in a town in northern England are testing a mobile ticketing system that uses Bluetooth beacons and a smartphone app instead of buying a ticket.
Mobile ticketing on buses around the world is nothing new, but most solutions still require the user to buy a ticket. In cities where regular bus passengers already use a mobile app to pay and/or store their tickets, it’s a small step forward to automate the system with Bluetooth beacons.
The 662Pay pilot has begun on the Keighley Bus Company Shuttle service between the towns of Keighley and Bradford, and runs until 26 March. To encourage use of the service, volunteers receiving a 50% discount on their travel throughout the trial period.