What? Your coffee machine doesn’t have an app?
By Pär Håkansson May 26, 2016 It may be tempting to brush aside such questions as geeky nonsense. But if you’re an appliance manufacturer, try rephrasing it like this: Why doesn’t the coffee machine that I make have an app? If your customers haven’t started asking already for it already, they soon will. Quality vs Convenience Appliances…
